Raising money for charity or for a cause that you are passionate about can often times be a daunting task. Anytime you ask people to open their wallets and donate money you are entering uncharted waters that can be difficult to navigate. However fundraising for charity is very important and can make a huge difference in our world. If you are unsure about how to be successful when raising money or are looking for a few helpful tips in order to be more successful, look no further. Here are some standout tips for creating more success in your fundraising efforts.
Have a clear call to action.
In order for people to want to donate to your cause they need to clearly understand what they are giving to. You should have an easy to understand message of what the money you are asking for will benefit and how it will benefit your cause. For example, you can use clear and concise statistics or numbers to illustrate what the money you are asking for will equal out to in aid or needed materials. By giving people a clear idea that they can picture in their head of just how their money will help a cause, they will be more willing to donate.
Utilize the power of technology.
Now a days there are so many new technologies available that you can utilize for a fundraising campaign. Along with requesting donations online through a website, you can use a text-in donation service like MobileCause where you can set up a personalized text-in donation service for your donors. This can be easy for donors to use and can therefore encourage more donations.
Sometimes having incentives such as prizes or donation matching from other organizations can encourage people to donate more because they feel a greater sense of urgency. If people have the ability to win a gift card or other prize they will be more willing to donate money because they will see a potential direct benefit to them. In addition, partnering with another organization to match donations made up to a certain amount of money can also encourage people to donate because they know it will create more of an impact.
Personally communicate with supporters regularly.
Creating personal messages of thank yous or encouragements to donate will ultimately make people feel a closer connection to the cause or organization. Also, you can reach out to past donors to encourage new donations or you can keep current donors up to date with how much money you have raised and a personal thank you for their contribution. In these messages you can include how exactly their money is going to be used and who/what they will be helping thanks to their donation.
With these tips your fundraising efforts can be maximized to their full potential, and you can hopefully be successful in reaching your fundraising goals.